The Best of Culture Jamming

Culture jamming is becoming more and more popular in proving a point by large groups going against the norm publicly. This has been apparent with such groups including Improv Everywhere. The goal of this group is simply to create chaos and joy. Scenes include extremely random material such as no pants subway and human mirror. One scene that is my personal favourite is “Operation Best Buy” which included 80 Improv Everywhere agents dressed in khakis and blue polo's to cause chaos in the store. These scenes provide an effective way to escape the norm of everyday society and poke fun at daily life. Although there really is no social cause associated with this group, they go against culture by making fun of it. Improv Everywhere makes fun of popular culture. An example of this is when 100 shirtless men walked into Abercrombie and Fitch in order to target their nature of advertising topless buff men. This sort of cultural jamming is effective at making people laugh about our homogeneous ways of living. Culture jamming can be used to pressure government and corporations; however the true form of culture jamming used by Improv Everywhere is by creating joy. The culture jamming group Improv Everywhere purposely stays neutral to any cause in order to keep the joy and chaos alive without any biases. Although, they are not productive in bringing change to government and business culture they offer the gift of delight to victims who witness a scene. Overall, Improv Everywhere is successful in receiving global attention for comically drawing awareness to society’s popular culture and its flaws.