When you look at magazines, it is not difficult to spot advertisements for products that are shown off by skinny models-men or female. That is why I believe many of us are de-sensitised to this sort of advertisings. Instead of focusing on the usual negative traits from ads that are sexist and cliché, I would like to focus on a smart advertisement. This one is an ad by Converse showing the passionate lead singer of Metric reaching out to her fans. In the distance you can see that she is wearing shinny silver shoes, however they are not the main focal point. At the top right corner “frontman” is written and at the bottom “the new all star light on Emily Haines, Metric” is written in small font.
After looking at the picture for 15 minutes, I find it ironic that “frontman” is written when she is a front woman. This is making it clear that women should feel empowered by females like her and should not feel dominated by males. The picture itself is Emily Haines wearing a black top and shorts on her knees singing passionately into the microphone. Such photography is extremely powerful in outlining the funk and power that the “frontman” has. This advertisement focuses on the feeling gained from wearing the funky shoes and not by how beautiful the models portray the product. There is only one photo of the four different colours of shoes on the bottom right. This ad is one about passion, individuality and strength. I find it sad to say that this was the only smart advertisement I came across in this magazine.
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